The Obamas Make Podcast Deal With Spotify
Higher Ground, the production company of former presidential couple Barack Obama and Michelle Obama, has sealed a deal with Spotify to produce podcasts for the digital music giant’s hundreds of millions of users.
“We’ve always believed in the value of entertaining, thought-provoking conversation. It helps us build connections with each other and open ourselves up to new ideas,” Barack said in a statement. “We’re excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together.”
“We’re thrilled to have the opportunity to amplify voices that are too often ignored or silenced altogether,” added Michelle.