Nike Releases Full Kaepernick Commercial

Black Lives Matter activist and Colin Kaepernick continues to be a lightning rod for controversy and outrage after having been made the face of Nike’s new “Just Do It” ad campaign.

Celebrating its 30th anniversary, the sports apparel giant released Monday a closeup photo of the former NFL quarterback’s face along with the slogan “Believe in something, even if it means sacrificing everything. #JustDoIt.” A full commercial for the campaign was released today.